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“They’re not an American company, they’re a Canadian company so they’re on the inside but on the outside too looking in so that may give you a little bit of a different worldview. Spin Master is having an official Hatchimals Day on Friday, October 6, when it plans to officially introduce the new members of the Hatchimals Surprise family and make them available for sale. “You’re buying their culture and their ability to understand in an intimate way that somebody outside of the culture cannot,” he says. The international purchases, explains Gottlieb, gave Spin Master access not just to talent and product lines but local expertise as well. It followed up that purchase in August by diversifying into the water and outdoor sports category through its acquisition of Swimways corporation. In April, it purchased digital toy makers Toca Boca and Sago Mini from the Bonnier Group of Sweden. CPLG will be focused on expanding this magical toy. In February, it bought the iconic Etch A Sketch and Doodle Sketch brands from The Ohio Art Company for an undisclosed price. Spin Master revealed a world of wonder and discovery with the launch of Hatchimals on October 7, 2016. In January 2016 it purchased the library of award-winning board games owned by Editrice Giochi SRL, one of the oldest privately-held toy game companies in Italy.
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Since 2000, Spin Master has received 103 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. And Spin Master wasn’t even close to completing its acquisition spree. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®.